The Property Manager's Roadmap to Optimizing Short-Term Rentals for Seasonal Events

The market for short-term rentals in Calgary can explode during key seasons and popular seasonal events — creating a great opportunity for owners of short-term rentals. From the Calgary Stampede to ideal summer weather, visitors worldwide cause a surge in bookings during peak seasons.

However, you’ll still be competing with other short-term rentals and other accommodation options, not just for bookings but also for bookings at your ideal rate. Taking the time to prepare your property is crucial to making the most of these seasons.

So, let’s explore how you can maximize peak season and other annual events to maximize your profit, reviews, and guest satisfaction. 

The Role of Airbnb Property Management During Calgary's Seasonal Events

Airbnb property management plays a critical role in optimizing guest experiences during Calgary’s seasonal events. Understanding the city’s event calendar allows property managers to strategically position their rentals to give the influx of visitors the best possible experience, making them a valuable ally to property owners.

Even though you may have a lot of guests, providing a lacklustre experience can create an influx of bad reviews rather than helping elevate your income to a new level.

Peak Seasons for Short-Term Properties in Calgary

Calgary doesn’t have just a single peak season but several at key points throughout the year. Let’s break down some of the popular seasons and reasons that short-term rentals often become more popular:

• Summer: People typically refer to the summer months when discussing peak seasons, most notably June, July, and August. The warm weather and wide variety of outdoor events give people worldwide reasons to visit Calgary.
• Calgary Stampede: Typically held in July, the Calgary Stampede is typically the busiest Calgary becomes all year. This event can attract millions worldwide, driving up demand for everything, including short-term rentals.
• Business Conventions: Calgary can also have less predictable peak times due to business conventions, which can occur at any point in the year. These events can bring corporate travellers seeking Airbnb throughout the year.

Additionally, we suggest keeping an eye on the Calgary event calendar to stay on top of any events that may create a surge in bookings.

Key Strategies for Short-Term Rentals for Peak Seasons in Calgary

Having an influx of visitors looking for somewhere to stay can boost revenue, but without taking the time to prepare and optimize the property, it may not be a boost in profit.

So, let’s break down valuable strategies to help you maximize profit with professional property management during these events.

Preparing Your Short-Term Rental 

You need to prioritize maintaining and upgrading your rental to draw in guests looking for a high-quality experience. Preparation includes cleanliness, providing expected amenities, and a high attention to detail at every step.

It’s also worth considering making strategic upgrades to your property that complement the events or seasonal activities you may expect. For example, adding a BBQ area for those attending festivals or Calgary Stampede can make your property more appealing — and allow you to charge more.

Mastering Dynamic Pricing in Short-Term Rental Management

Implementing dynamic pricing strategies is crucial for maximizing profit during peak seasons. Dynamic pricing calls for adjusting pricing in real time based on demand and market trends. The result is optimizing occupancy rates and being able to charge more.

Several tools and platforms enable automated dynamic pricing, allowing property managers to configure the platform. On top of boosting profit, you’ll also remain competitive in Calgary’s dynamic rental market, as overcharging can leave your property empty.

The Importance of Reviews in Short-Term Rental Property Management

Positive reviews are instrumental in attracting future guests and building, then maintaining, a competitive edge in Calgary’s short-term rental market. Property managers should implement strategies to encourage guests to leave reviews, which can be as simple as requesting feedback after they leave.

Additionally, constructive feedback from reviews gives you valuable insights into how you can improve your profit potential. Embrace less-than-ideal feedback as an opportunity to deliver an exceptional guest experience consistently.

Optimize Your Rental With Professional Airbnb Property Management

A peak season will likely mean you’ll have some bookings, but if you don’t prepare and handle these seasons optimally, you won’t reap the full rewards possible. 

Take the time to make sure all guests have the best experience possible. You’ll earn more positive reviews, create repeat customers, and powerfully boost your earnings. However, it can be challenging to manage all the moving pieces alone.

That’s why Aisling Baile focuses on property management for short-term rentals. We know Calgary and what it takes to create an appealing and memorable experience, and we’re ready to help boost your business.

Are you ready to maximize the profit potential of seasonal peaks in Calgary? Reach out to Aisling Baile to learn how we can help.